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Chick - fil- A

Chick - fil- A


www.chick-fil-a.com 

Credited with introducing the original boneless breast of chicken sandwich and pioneering in-mall fast food, Chick fil A®, Inc., is one of the largest privately-held restaurant chains – with more than 1,380 restaurants in 37 states and Washington, D.C. – and the second-largest quick-service chicken restaurant chain in the nation, based on annual sales.

MISSION STATEMENT:

“Be America’s Best Quick-Service Restaurant”

SALES: System-wide sales in 2007 reached $2.64 billion. These figures reflect a 16.09 percent increase over the chain’s 2006 performance and a same-store sales increase of 8.47 percent. 

INNOVATIVE CONCEPTS: 

Mall/In-Line Restaurants: Recognized as the pioneer in quick-service mall food, Chick-fil-A still considers mall-based restaurants an integral part of its business.  Approximately 375 major shopping mall restaurants are in operation today. 

Stand-Alone Restaurants: In response to customer demand for convenience and accessibility, Chick-fil-A began opening stand-alone restaurants in high-traffic locations starting in 1986.  The chain now operates more than 728 stand-alone locations.

Drive-Thru-Only Outlets: Typically located near shopping malls, these outlets operate as satellite locations to a parent restaurant inside the mall and offer fast service and added convenience to the customer.  Chick fil A currently operates 29 drive-thru-only Restaurants across the country. 

Dwarf House®: These full-service restaurants offer an extensive menu and provide customers a choice of table service, walk-up counter service, or a drive-thru window.  Eleven Chick-fil-A Dwarf House restaurants currently operate in metro Atlanta.

Truett’s Grill®: Truett’s Grill is a full-service ‘50s diner-themed concept that features the full Chick-fil-A menu, as well as select items from Truett Cathy’s original Dwarf House restaurant, which he and his brother opened in Hapeville, Ga., in 1946.  Featuring a streamline diner design with unique decor, Truett’s Grill offers counter service, seated dine-in service and drive-thru service. The first Truett’s Grill opened in 1996 in Morrow, Ga., to commemorate Cathy’s 50th Anniversary as a restaurateur. In May 2003, a second restaurant was opened in McDonough, Ga., and a third Truett’s Grill opened in Griffin, Ga., in October 2006 in celebration of Cathy’s 60 years in the restaurant industry.

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