As Chief Marketing Officer of The Coca-Cola Company, Joseph V. Tripodi is steward of among the most powerful brands in the world, including its flagship namesake product.  But neither Mr. Tripodi nor the Company is resting on its laurels, as they reshape the Company's product portfolio to meet changing consumer tastes and restructure the Company's distribution network to more efficiently reach those consumers.  

And that actually understates Joseph V. Tripodi's responsibilities at the venerable North Avenue institution.  Officially Coca-Cola's Executive Vice President and Chief Marketing & Commercial Officer, Mr. Tripodi leads a function consisting of the combination of the Company's global marketing and commercial organizations. In addition to overseeing all aspects of marketing, he is responsible for coordinating and leading the Company's strategic direction in Commercial Leadership.

Before joining The Coca-Cola Company in 2007, Mr. Tripodi was the Senior Vice President and Chief Marketing Officer for Allstate Insurance, where he was responsible for the structure, strategy and execution of all of its marketing efforts. Prior to joining Allstate in 2003, Mr. Tripodi was Chief Marketing Officer for The Bank of New York and Seagram Spirits & Wine Group.  From 1989 to 1998, he was Executive Vice President for global marketing, products and services for MasterCard International, where among other achievements he was a chief architect of the acclaimed "Priceless" campaign. Previously, Joe spent seven years with the Mobil Oil Corporation, where he gained considerable international experience in roles of increasing responsibility in planning, marketing, business development and operations in New York, Paris, Hong Kong and Guam.

Mr. Tripodi has an undergraduate degree in economics from Harvard University and a master's degree from The London School of Economics.

Come and meet Joe Tripodi and hear about the exciting developments at and plans for The Coca-Cola Company.  For additional information, contact Tim Dodson at tim.dodson@sutherland.com of 404.853.8109.