SPEAKERS: Professor Kash Rangan
TOPIC:  “Doing Well by Doing Good is here to Stay but……”

Research shows that going forward, Corporate Social Responsibility is here to stay and in fact grow, but the problem is that many, if not most companies practice it rather poorly. Professor Rangan will share a framework for auditing one’s CSR portfolio and shaping a CSR strategy going forward, especially in these difficult economic times.

BIO OF SPEAKER:
V. Kasturi Rangan
Malcolm P. McNair Professor of Marketing

Kash Rangan is the Malcolm P. McNair Professor of Marketing at the Harvard Business School. Until recently the chairman of the Marketing Department (1998-2002), he is now the co-chairman of the school's Social Enterprise Initiative. He has taught in a wide variety of MBA courses, including the core First-Year Marketing course (was its head across multiple sections from 1993-1996), and the second-year electives, Business Marketing and Channels-to-Market. He has also taught marketing in the Advanced Management Program for senior managers. Currently Rangan teaches the elective courses, Customers, Commerce and Society: Business Value and the Private Creation of Social Value, and Business at the Base of the Pyramid. In addition, he teaches in a number of focused executive education programs: Business-to-Business Marketing Strategy, Strategic Perspectives on Nonprofit Management, and Corporate Social Responsibility. Click here to read more

(Open to HBS Club of Atlanta members only)