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APRIL 13 Entrepreneur SIG--2 Real-Time Case Studies with 2 Local Start-Ups
   

HBS Club of Atlanta's Entrepreneur Special Interest Group

7:30AM-9AM

Based on popular demand, we will have 2 start-ups pitch their business.  The founders are interested in our tough questions & feedback.  This will be an extremely interactive session.  These will be real-time case studies, there's no solution that has already occurred.  Please bring your tough questions, natural curiosity, and your experience.  This will be like 2 mini cases from B-School.  They will present, followed by Q&A.

 

START UP:  Merlin Mobility

Winner of the HBS New Venture Contest for the Southeast.  Heading to Boston to compete globally.

 

Merlin Mobility enables enterprises to easily create, edit and deliver mobile Augmented Reality (AR) marketing and instructional content for products and services. Just as AR enables the"yellow down line" on football broadcasts, Merlin enables marketing and instructional content, to be viewed directly through the camera of smart devices.  Information is displayed directly over a printed page or overlaid onto physical equipment enabling instructions to be successfully completed up to 56% faster.   

 

START UP:  MAID

 

Fresh off winning the Georgia Tech Business Plan Competition, the 4 founders of MAID will amaze you with their simple solution to a life-threatening problem.  They offer a simplified approach to intubation that utilizes magnets to guide a breathing tube into the airway of a patient easily and quickly, with less risk and without the need for visualization. The 30 million annual intubations currently suffer from a 23% failure rate.  MAID has two components: the single-use magnetic stylet and the reusable guide magnet. Their solution offers near effortless intubation. Working with Saint Joseph's Translational Research Institute, the device has been tested on multiple cadavers with considerable success. MAID was developed by a team of biomedical engineering students at Georgia Tech. The team has submitted a full utility patent and owns all of the intellectual property associated with the product. The team is currently working with the Manufacturing Research Center at Georgia Tech to begin small scale manufacturing of the device.

 

  

This event will likely sell out
Cost now includes parking & includes continental breakfast. 
ONLINE REGISTRATION & PAYMENT IS NOW REQUIRED

  NEW LOCATION FOR 2011-2012

The Atlanta Financial Center: CITY CLUB OF BUCKHEAD
3343 Peachtree Road
Suite 1850
Atlanta, GA 30326



Heading West on Interstate 20
From Interstate 20 East, merge onto Interstate 85 North (exit 57) towards Chattanooga/Greenville. Take the ramp to GA-400 North (exit 87) towards Buckhead/Cumming. Turn off at Lenox Road/GA-141 (exit 2) and merge onto Paul Coverdell Memorial Parkway. Turn right onto Peachtree Road and you will arrive at the Atlanta Financial Center shortly. Approximately 15 minutes

Heading East on Interstate 20
From Interstate 20 West, merge onto Interstate 85 North (exit 57) towards Chattanooga/Greenville. Take the ramp to GA-400 North (exit 87) towards Buckhead/Cumming. Turn off at Lenox Road/GA-141 (exit 2) and merge onto Paul Coverdell Memorial Parkway. Turn right onto Peachtree Road and you will arrive at the Atlanta Financial Center shortly. Approximately 15 minutes

HEADING North ON Interstate 85 or Interstate 75
From Interstate 85 North, take the ramp to GA-400 North (exit 87) towards Buckhead/Cumming. Turn off at Lenox Road/GA-141 (exit 2) and merge onto Paul Coverdell Memorial Parkway. Turn right onto Peachtree Road and you will arrive at the Atlanta Financial Center shortly. Approximately 10 minutes

From Interstate 75 North, take Interstate 85 North towards Chattanooga/Greenville. Take the ramp to GA-400 North (exit 87) towards Buckhead/Cumming. Turn off at Lenox Road/GA-141 (exit 2) and merge onto Paul Coverdell Memorial Parkway. Turn right onto Peachtree Road and you will arrive at the Atlanta Financial Center shortly. Approximately 10 minutes

HEADING South ON Interstate 85 or Interstate 75
Driving on Interstate 85 South, exit at Chamblee Tucker Road (exit 94) towards Mercer University. Keep right at the fork and continue on Chamblee Tucker Road. Turn left onto Peachtree Industrial Boulevard for approximately four miles to the Atlanta Financial Center. Approximately 10 minutes

Driving on Interstate 75 South, exit at W. Paces Ferry Road (exit 255) towards US-41/Northside Parkway. Turn left onto W. Paces Ferry Road NW and left onto Bolling Way NE. Turn right at Peachtree Road for approximately one mile to the Atlanta Financial Center. Approximately 10 minutes



Self parking validation is included in your ticket and located in the garage.


Event Information
EVENT DATE:
Friday, Apr 13 2012
7:30am - 9:00am [ iCal ]
LOCATION:
Atlanta Financial Center
3343 Peachtree Road
atlanta, GA

Look Who's Coming:
Scott Cadora
Thomas Fischgrund
Aaron Gray
Everett Hill
Joe Landon
Planetary Power
Peter Lauer
PEL Ventures
Alexander Perwich
Logos Energy
Lily Riera
PINTO-LUGO, OLIVERAS & ORTIZ
Steven Russell
RevenueMed
Gregory Walker
Delia Yanker
... a total of 11 guests.
The Harvard Business School Club of Atlanta
Official Member of the Global HBS Clubs Network
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